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Law Practice Tips

LPT Articles

Lawyers Making Movies: The Importance of Videos in Law Firm Marketing (September 22, 2020)

I’m a reader. Given the choice on a web page of reading the content or watching a video, I’m normally heading for the text. (How-to Videos are certainly the exception to this rule.) An increasing number of consumers prefer videos as the preferred method to receive new information. There are certainly generational differences at play…

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Invest Some Time Customizing Gmail So It Works Like You Think (September 21, 2020)

Many small firm lawyers use the free Google email service Gmail to communicate with their clients. There are often questions raised about the security of Gmail because of the ads displayed that can change based on the content of your emails. So when you email several relatives seeing who is attending the cousin’s wedding, it…

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Two Great New Guides for Wireless Router Shopping (September 18, 2020)

As I have noted in this tip series previously, if your WiFi router has been in service for several years, it is likely time for a replacement. You may be using out of date security tools without knowing it. And in many cases a wireless router, particularly a mesh system, will improve your online experience….

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Starting a Law Practice: 10 Lessons for Becoming a Successful Business Owner (September 17, 2020)

Dan Christensen built his law firm into a team of 40 people across two offices. His feature on Attorney@Work this week, Starting a Law Practice: 10 Lessons for Becoming a Successful Business Owner, is top notch. I think Dan would probably agree that these aren’t the only ten lessons he learned but these are certainly…

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How to Blur Your House on Google Street View (and why you should) (September 16, 2020)

Google Street View can be intrusive, especially if you had all your windows open when the Google recording vehicle drove by your house. Of course, other people were thrilled that Google Street View preserved them for posterity sitting on their front porch or working in their yard. Before you decide to replace the image of…

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Do You Have a 2Delete Folder? (September 15, 2020)

In the early days of personal computing, desktop search was sketchy and it was critical to file documents in the proper folder so you could easily locate them again. Here’s a tip related to those early days when file names could only have 11 characters. 2Delete is a file folder name I created for files…

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Google’s New “Verified Calls” Service Promises Another Type of Spam Call Defense for Android Phone Users (September 14, 2020)

Caller ID was a great tool, at least it was, until the criminals learned to fake it. Google has an interesting new idea that is being rolled out to fight phone spam—verified calls. “Google is slowly rolling out its new “Verified Calls” service, a kind-of supercharged Caller ID that should at least let Android users…

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Eight Tips to Thrive in the Evolving Legal Landscape (September 11, 2020)

The legal world was already changing before 2020. But all businesses and industries are now looking at all sorts of change driven by the events of 2020. Eight Tips to Thrive in the Evolving Legal Landscape was recently published in Law Technology Today. This column was authored by Bethany Runyon of HighQ, a cloud-based secure…

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How to Securely Wipe Your Computer, Phone, or Tablet (September 10, 2020)

Lawyers deal with confidential client information and we have a duty to secure that information. But it doesn’t matter who you are or how you use your technology. No one would want to donate, sell or give away a computer or phone without making certain your personal information is wiped. There is just too much…

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3 Keys to Crafting an Effective Professional Website Bio (September 9, 2020)

A web presence is now considered to be a business essential. For small law firms, a website is an increasingly important component of obtaining new business. It may not be that a website itself draws in lots of business. For many potential clients, looking for the lawyer’s website is a qualifier. Even more important is…

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