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Oklahoma Bar Association

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Marketing

Building and Maintaining Your Professional Network

By Jim Calloway Today, businesses often succeed or fail based on their marketing plans and activities. A good product or service may theoretically sell itself, but if no one knows about the business offering or if the only fact someone knows is negative, there’s little chance of success. Lawyers have traditionally had a strained and nervous relationship with marketing…

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Thoughts on Social Media: Risks, Rewards and Uncertainties

By Jim Calloway As I was finalizing this column, there were news reports that the so-called “affluenza teen” Ethan Couch and his mother had been arrested in Puerto Vallarta, Mexico. Readers will recall this young man stole beer from a Walmart and crashed his father’s truck into some stopped vehicles on a country road. Four…

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What Is Your Law Firm’s Social Media Strategy?

By Jim Calloway Everyone (including me) says your law firm has to have a website and almost everyone says that your law firm really needs to also have social media accounts, which are also, at least in part, websites. Most of you understand how that can be true as two of your big gateways for…

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