Marketing, or as many lawyers prefer to call it, rainmaking takes time. Actors often grumble about being labeled an overnight success for a major performance after they have been working in the field for decades.

Effective rainmaking takes time. In Rainmaking Recommendation from Jaimie Field: The Myth of the Overnight Success, the author makes this point and several other excellent points.

Rainmaking is about three things, according to Field. This may be one of the best summaries of rainmaking you will encounter. But I’m not sharing that here. You need to go to her post to read the three things.