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Marketing Maintenance Tip: Spend an Hour Updating Your LinkedIn Profile (And Here’s How) (June 16, 2020)

LinkedIn is sometimes omitted from lists of social networks, but that is wrong. It is a social network that traditionally covers business and potential employment content. LinkedIn is a very nice networking tool and, unlike many online tools, you have access to much of the value LinkedIn provides for free.

My colleagues with the State Bar of Michigan podcast have posted a great episode How to Make LinkedIn Work for You with Allison Shields. Alison Shields is the President of Legal Ease Consulting, Inc. and a co-author of the ABA book, Make LinkedIn Work for You: A Practical Guide for Lawyers and Other Legal Professionals. Allison is an engaging presenter and, as the saying goes, wrote the book on it.

Listen to this free podcast from the State Bar of Michigan and you will be able to create a list of several things you can do to improve your LinkedIn profile and practices.