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13 Tips to Make Your PDFs SEO Friendly (October 22, 2020)
More lawyers and law firms are placing PDF files online for clients and potential clients to read or download. The conventional wisdom has always been to avoid placing too much information in PDF files on your website because Google and other search engines wouldn’t index them well or at all, so you wouldn’t get “credited” for your online content. It turns out that is not so true now and there are many ways to make your PDFs posted online much more SEO friendly. As more law firms place more PDF’s online this is good information.
Check out 13 Tips to Make Your PDFs SEO Friendly from Search Engine Journal, which also discusses what types of content should be posted in PDF files.