Management Assistance Program

Smile for the Camera: Leverage the Power of Video

By Jim Calloway

If one picture is worth 1000 words, how many words does that mean a video is worth?  It is a nonsensical question. Yet we all understand that video content on the Internet is extremely popular and today many people prefer receiving their information and entertainment through apps like TikTok and YouTube. Some law firms are posting video content as a part of their marketing plan, and it is almost certain that will increase.

You may not be able to afford a series of TV ads in your marketing budget. But it’s important to consider what would be easy and appropriate. One place to start might be by including a brief video introduction of the firm’s lawyers on their bio page on your law firm website. These need only be two or three minutes in length. It is a particularly good idea for solo and small firm lawyers.

There are now many affordable tools that allow even a novice to create and edit videos for online marketing. Catherine Reach, Director of the North Carolina Bar Association Center for Practice Management Covers all the tools a DIY videographer might need in her post Smile for the Camera: Leverage the Power of Video. If you are a small town lawyer who graduated from the local high school, that is a great thing to mention in your “bio video.”