By Jim Calloway

This Traditional Method of Expressing Gratitude to Referral and Others Can Make Your Firm Stand Out

Why Thank You Cards Matter

Traditional thank you cards are a simple and effective way to show your appreciation and build rapport with the people who help your law practice grow. Emailing an expression of gratitude is, frankly, just another email in the inbox. Receiving a hand-addressed and handwritten thank you card can make you stand out from others and create a positive impression with your referral sources and other supporters. Even though you may have a postage meter in the law office, stamps give a more personal and classic touch to hand-addressed cards and there is a great likelihood the card will be opened and read by the intended recipient.

When to Send Thank You Cards

• Send thank you cards as soon as possible after receiving a referral, a testimonial, a positive review, a gift, or any other gesture of support. You certainly do not want to wait months, or even weeks, to do this.
• You can order blank cards and use them to acknowledge significant milestones, such as a case win, a new client, a promotion, or an anniversary.
• One can also send cards to express sympathy, condolences, or support in times of clients’ difficulty or loss.

How to Write Thank You Cards

Use a high-quality card that matches your firm’s style. Handwrite your short and simple gratitude message with a personal touch and a sincere tone. Sign your name. You should be specific and note the reason for your gratitude and the impact it had on your practice.

Because of client confidentiality, we suggest you only mention the individual referred by first name. As noted in the headline, this practice may increase or maintain your referrals. But it is also an opportunity to enjoy doing something nice for those who did something for you. If appropriate, include a call to action, such as inviting them to stay in touch, asking for feedback, offering your assistance or to noting you should set up a lunch.

If your handwriting is completely illegible or if a disability makes handwriting difficult, there is an app for that at Handywritten.com.