By Jim Calloway

Microsoft 365 subscriptions include many useful tools only accessed by logging in to the Microsoft 365 online platform. This means, if your firm subscribes to Microsoft 365 business licenses that include Teams and SharePoint, you likely have the video hosting platform Stream as a part of your current subscription. Catherine Reach, Director, NCBA Center for Practice Management, has posted a great examination of all the features of Stream in Microsoft Stream: Private Video Hosting.

There are many ways to create and edit videos. But Stream is easy to use and if you are doing in-house training videos, sharing them through Teams is an excellent approach. Having access to an easy-to-use tool for the videos expands what a do-it-yourselfer might attempt. A small firm lawyer in a county seat who wants to expand marketing could commit to doing a monthly video on the law firm website featuring the lawyer talking about the time of year, local community happenings and things happening at the courthouse.  Of course, each video would end with a mention of one of the types of legal services the firm offers, often linked to that time of year.