By OBA Practice Management Advisor, Julie Bays

If you haven’t claimed your Google Business Profile (formerly Google My Business), you could be missing out on potential clients actively searching for legal help in your area. These free listings appear prominently in Google Search and Maps results, often displayed before law firm websites in local searches. An optimized profile makes it easier for prospective clients to find your contact information, office hours, practice areas, and directions to your office.

Claiming your profile serves multiple professional purposes. It allows you to control how your practice appears online, ensuring correct information about your services, location, and contact details. This information is essential for upholding professional standards and avoiding client confusion.

The profile also functions as an important client communication tool. By monitoring and thoughtfully responding to reviews, lawyers can address client concerns, acknowledge positive feedback, and show their commitment to client service. Important consideration for lawyers: When responding to reviews, use extreme caution to avoid inadvertently disclosing confidential client information or violating professional conduct rules. Keep responses general, professional, and focused on your commitment to quality legal services rather than case-specific details. . Lawyers can contact OBA’s Ethics Counsel for guidance or review ORPC 1.6.

For solo practitioners and small firms, a well-maintained Google Business Profile is one of the most cost-effective methods to enhance professional visibility and show competence to potential clients. Regular updates to your profile, including current practice areas, office hours, and professional credentials, help establish credibility and make it easier for the public to connect with qualified legal professionals.

For detailed, step-by-step instructions specifically designed for legal professionals, consult this comprehensive guide: Google My Business for Lawyers.